And this is where Gilding saw the value of fear. The truth is, we should all be afraid. Fear is an appropriate response to danger. If we harness that fear now, we still have time. If we wait until the lights are out, it's going to be nasty. Tapping into fear is important. The fact is, we need to change how we feel, because only that will change how we act. Free market fundamentalists are wrong; we do not have limitless resources, and if growth is the only solution we have to offer to our problems, we will eventually be terribly wrong.
din Ars Tehnica